As it spread across the globe, the single connected with people as an anthem in self-discovery that defines True as an album.
After weeks of criticism from fans, he released Wake Me Up as a single and quickly became the proud owner of the most listened-to song in the world, officially putting any doubts to rest. Backed up by live instruments, vocals, and even some kazoo, he began an evolution not often seen in the big room community. When he took the stage at Ultra with the promise of new music, Avicii stunned the world. People at shows still yell “PLAY LEVELS” like they’re at Lynyrd Skynyrd waiting to hear “Freebird,” as Bergling’s come to be defined by thousands of people singing the iconic Etta James sample, “Ohhhh woaaahhhh, sometimes, I get a good feeling!” On one hand, Tim Bergling was the man who brought us Levels, a track that’s been played and overplayed to the point of exhaustion. We were told he’d be dropping never-before-heard music from his upcoming album and expectations were mixed. The hype preceding Avicii’s Week 2 set at Ultra Music Festival in Miami was palpable. With this album, Avicii sets himself apart as a successful big room artist willing to evolve past the style that made him famous, collaborating with a score of talented vocalists and songwriters across all genres.
Groundbreaking, bold, and emotionally raw, True delivers on the promise of Wake Me Up as a heartfelt venture into country-house never before attempted.